5 Years After 'Endgame', the Movie Business Needs a Hero

[{"selector":"#anim-1e383d2d-249a-4e69-9993-7454ee147c7e","keyframes":{"opacity":[0,1]},"delay":100,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Avengers: Endgame', released five years ago, was the pinnacle of a decade-long Marvel saga.

[{"selector":"#anim-cf307b80-7628-4035-9bb2-e691eb92fc07 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(8.361816153591121%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-aae8834a-3b2f-4eed-8cc3-2049a51ff64c","keyframes":{"opacity":[0,1]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-be9a03cb-b447-4602-8536-1f09a94c136a","keyframes":{"transform":["translate3d(0px, 74.13193%, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-807f3539-52fc-4e59-820b-2fb38e108f15","keyframes":{"opacity":[0,1]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-53b9e46e-5589-4d00-8fa6-ee81efc88513","keyframes":{"transform":["translate3d(0px, 44.34188%, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1166ba1d-5eb7-4b45-9496-dd456f1a6064","keyframes":{"opacity":[0,1]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1b683981-4212-46d8-9268-fdcdd3514fc0","keyframes":{"transform":["translate3d(0px, 117.41741%, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

The pandemic, streaming, and market saturation have damaged the film industry, including superhero franchises.

[{"selector":"#anim-8c744ee5-90c8-489e-a9bf-87129db30b1a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(23.843749839403355%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b686fb80-6a07-48fa-bce5-afd497b5abb0","keyframes":{"opacity":[0,1]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8a1475fd-9aae-478d-84dc-be452a1ffe11","keyframes":{"transform":["translate3d(0px, 74.13193%, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-666a0fd2-de4b-4b5f-86c7-37df56a398ce","keyframes":{"opacity":[0,1]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d279db8d-abcf-4f36-9c7b-e281dfc12327","keyframes":{"transform":["translate3d(0px, 44.34188%, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49b994a9-00dc-4e67-9f44-ffe657519725","keyframes":{"opacity":[0,1]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8ef8d544-6a03-4527-8d41-1d742bea7389","keyframes":{"transform":["translate3d(0px, 98.73737%, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Recent Marvel and DC flops highlight concerns about audience "superhero fatigue".

[{"selector":"#anim-3d49a515-bea6-42b0-9a89-674ab93ed98b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(28.90624987200394%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8ca9b9aa-808f-4201-8841-8fb6687f7e08","keyframes":{"opacity":[0,1]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bdc06819-7daa-4d34-a693-6f92df8e5807","keyframes":{"transform":["translate3d(0px, 74.13193%, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f03ec347-68df-42d5-a443-fc44b0f7dacd","keyframes":{"opacity":[0,1]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5db6b1d7-0030-48d9-bb22-c6ef1ed5e954","keyframes":{"transform":["translate3d(0px, 44.34188%, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e457ed8b-1c76-4a94-a464-41ca7e867a79","keyframes":{"opacity":[0,1]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a43aad7e-e52b-4091-92d5-ee1c5e501dff","keyframes":{"transform":["translate3d(0px, 117.41741%, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Even pre-Covid, replicating 'Endgame's box-office success would have been nearly impossible.

[{"selector":"#anim-49cf99e0-cda3-463b-a1e9-c1fd591ff49f","keyframes":{"opacity":[0,1]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-467d8e42-f85e-4c1e-86f0-250601ecddde","keyframes":{"transform":["translate3d(0px, 74.13193%, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5519faf5-0b89-4e86-86b6-9aae4afeb6e7","keyframes":{"opacity":[0,1]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f79fca15-c4fe-4daa-b8c0-8fddfa3726d8","keyframes":{"transform":["translate3d(0px, 44.34188%, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f75f7b1d-2f2c-4a87-a2ce-7e2e43f39524","keyframes":{"opacity":[0,1]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7df20142-bcef-4c52-a547-8594e06215e7","keyframes":{"transform":["translate3d(0px, 117.41741%, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3dadc2fb-cf2e-4215-a2eb-6ef03e5d320b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(14.878731130169085%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}]

The shared experience of cheering in packed theaters is fading, a loss for cultural connection.

[{"selector":"#anim-55b38642-97d2-4954-bfde-0c7c4b63766e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(28.90624987200394%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-7526aaab-fe4b-42e3-9efe-c1a24eeed659","keyframes":{"opacity":[0,1]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-af835d32-d044-440e-8513-0ced05e84b2d","keyframes":{"transform":["translate3d(0px, 74.13193%, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fa4cb2dc-8eab-4df1-b90d-4b5f481d7da1","keyframes":{"opacity":[0,1]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-70bf94c8-aa8f-48ac-ae55-d55842e3be0b","keyframes":{"transform":["translate3d(0px, 44.34188%, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-72674633-4135-42fa-a7d5-b350585072a6","keyframes":{"opacity":[0,1]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b67f4f87-8c09-4b9c-8fc6-15cea02b984d","keyframes":{"transform":["translate3d(0px, 117.41741%, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

At-home viewing habits and changes in how we consume content have altered the landscape.

[{"selector":"#anim-834bbd22-a7ba-4e44-9ec3-184d19fa4ef9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(42.511718706078156%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-cb4efc31-37c4-4dfe-a05b-2a3d438f4f69","keyframes":{"opacity":[0,1]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d79501c8-97aa-4279-aea3-97af625edfe3","keyframes":{"transform":["translate3d(0px, 74.13193%, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cd6f56fd-b111-42d0-b7ba-bb17d79f3a0e","keyframes":{"opacity":[0,1]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fd88d78c-1a83-4795-a788-80559fcf4339","keyframes":{"transform":["translate3d(0px, 44.34188%, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9add72f5-5b62-443a-ac98-bfa70c3973ad","keyframes":{"opacity":[0,1]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0b9ac5f5-05fd-4c76-9145-13ea1686c96d","keyframes":{"transform":["translate3d(0px, 117.41741%, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Despite occasional hits like 'Barbie' or 'Avatar', the infectious magic of communal moviegoing is diminished.

[{"selector":"#anim-bd402700-c568-436b-8b62-6bff6a6980f7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(8.361816153591121%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e089c618-7f39-48fd-a955-e1b43b5abf26","keyframes":{"opacity":[0,1]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b6adeb88-7432-4d1c-a1fc-92e8a3a421a3","keyframes":{"transform":["translate3d(0px, 74.13193%, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b7f45e8a-0268-420e-88d6-37832b5cfa6f","keyframes":{"opacity":[0,1]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-31d6e317-9396-495d-a452-fda265c2b2a3","keyframes":{"transform":["translate3d(0px, 44.34188%, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-616378a5-7c95-46d2-9749-73c689664124","keyframes":{"opacity":[0,1]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9e07c9f3-fb69-4023-94b3-011b0de9db13","keyframes":{"transform":["translate3d(0px, 98.73737%, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

The challenges facing the movie industry can't be solved easily, unlike the Thanos problem.

[{"selector":"#anim-dca727a8-3156-4319-bc53-90f765b89779 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(34.16216767798303%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-911fecec-9127-4b66-bb2d-833b483149bb","keyframes":{"opacity":[0,1]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b24b4e85-9d44-4177-8bad-7069e58d96f1","keyframes":{"transform":["translate3d(0px, 74.13193%, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f209602e-7993-4a0c-9311-b9c504e9b897","keyframes":{"opacity":[0,1]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e0430c19-019f-4a78-88fb-ecdcc07bbfc1","keyframes":{"transform":["translate3d(0px, 44.34188%, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bdd1b5c6-1db8-410c-b60b-66ed24f22cc2","keyframes":{"opacity":[0,1]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-380f8dbb-cdda-44e3-9361-085458375425","keyframes":{"transform":["translate3d(0px, 145.78675%, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Mexico's "Grand Lady of Sinaloa": Remembering Lola Beltrán's Legacy

[{"selector":"#anim-909ef37d-1c59-493f-96dd-4e077c079ea5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.514648210040342%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-5970891d-26da-4730-9af9-260010086b87","keyframes":{"opacity":[0,1]},"delay":100,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Learn more