5 Years After 'Endgame', the Movie Business Needs a Hero

Avengers: Endgame', released five years ago, was the pinnacle of a decade-long Marvel saga.

The pandemic, streaming, and market saturation have damaged the film industry, including superhero franchises.

Recent Marvel and DC flops highlight concerns about audience "superhero fatigue".

Even pre-Covid, replicating 'Endgame's box-office success would have been nearly impossible.

The shared experience of cheering in packed theaters is fading, a loss for cultural connection.

At-home viewing habits and changes in how we consume content have altered the landscape.

Despite occasional hits like 'Barbie' or 'Avatar', the infectious magic of communal moviegoing is diminished.

The challenges facing the movie industry can't be solved easily, unlike the Thanos problem.

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